Of course, we appreciate the exposure we have gotten from our booth at both Expo East and Expo West. Attendance at all of these shows has proven beneficial, since we continue to meet with retailers who are hearing about INFRA for the first time.
In addition to trade show attendance, we also introduced some new marketing strategies. We developed the INFRA “Toolbox,” which provides answers to some of the most frequently asked questions regarding INFRA. The “Toolbox” can easily be used by our current members, as well as other industry partners when they have the opportunity to speak to independent retailers.
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