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"INFRA still has so much potential we are just scratching the surface."

 Summer Auerbach, INFRA Board Member & Rainbow Blossom CEO

INFRA is a purchasing cooperative comprised of independent organic and natural food and wellness retailers serving hundreds of communities in 46 states, Washington D.C., and Puerto Rico. 

Through collective buying power, operational support, and innovative marketing programs, we help members businesses thrive in step with their values and communities, a fast-changing industry, and the planet we share.

View a beautiful representation of our membership here!

Upcoming Events

Blog, News, & Publications

  • INFRA's Bold New Vision Statement

    Blog Entry

    Leading the Movement. Driving the Industry. Feeding the Community. These three powerful statements combined into a vision have served us well over the past several years. So why change? INFRA has read more

  • Blog Entry

    I’m having a hard time wrapping my head around the fact that this is the third and final year of my third and final term on the INFRA Board . It all began when Diane Lahodny from Campbell’s Nutrition read more

  • Who is INFRA?

    Blog Entry

    INFRA started as four retailers that had an idea. Now, we’re made up of 347 retailers and 602 storefronts across the nation. Hear from one of INFRA’s retailers and board member, Summer Auerbach from Rainbow read more

INFRA offers you a central point of contact for promoting your brand to a network of independent natural food retailers. Our INFRA Deals promotions run for one calendar month and feature both distributed and direct manufacturers.