INFRA Announces Rebrand

We're excited to announce that we have rebranded INFRA! Please click here to read Whole Foods Magazine's write up on our process for arriving at our updated identity. 

Brighter Day Natural Foods New Ownership

Brighter Day Natural Foods in Savannah, GA ownership is changing hands. Peter and Janie Brodhead are looking forward to coming back as shoppers once Brad Baugh and Sentient Bean owner Kristin Russell take over the corner grocery store.  Click here to read the full story from Savannah Now.

Natural Products Consulting Announces Sales Management Seminar and Networking Event in Boston

INFRA will be participating in an upcoming seminar hosted by the Natural Products Consulting Institute: Becoming A More Effective Sales Manager In The Natural And Specialty Channel. The event will be held at Nutter, McClennen & Fish in Boston, Massachusetts on December 10 & 11, 2019.  Danelle Rydel, Director of Member Relations at INFRA, will be...

INFRA Attends Hirshberg Entrepreneurship Institute Event Auckland, New Zealand

INFRA President/CEO Corinne Shindelar is a guest speaker at the Hirshberg Entrepreneurship Institute's event "Building your Natural Products Business for Domestic and Export Markets" this week in Auckland, New Zealand. She will be speaking about "Marketing - Positioning Your Brand Story" on Tuesday, November 19 on a panel among other industry experts, and...


INFRA will be attending and tabling at the SOHO EXPO by SENPA at the Gaylord Palms Resort Convention Center in Orlando, FL, December 5-8, 2019! You can find us at booth 830 in the exhibitor's hall- stop by to learn more about how you can work with INFRA. Click here to visit the event website for more information.  Are you investing in your business and...

SPINS and INFRA Deepen Relationship in Support of the Natural Products Industry

CHICAGO, October 17, 2019 – SPINS®, the leading provider of wellness-focused data and technology, today announced it has renewed and expanded its agreement with Independent Natural Food Retailers Association (INFRA) – further deepening the partnership and integration. Click here to read the full article.

Jimbo's...Naturally! in the News

INFRA Member Jimbo's...Naturally! has been in the news quite a bit lately!  Click here to read about the new store opening in Carmel Valley - congratulations!  Click here to see how they are focusing on their environmental impact by "saying no" to single-use plastic water bottles!

Dahlia & Sage Community Market Under New Ownership

“Your Cloverdale Community Market is in good hands,” the new owners promised. “We have been overwhelmed with the incredible support and gratitude from our community over the past 3 weeks since the ownership change – and we are committed to continuing the Dahlia & Sage mission of bringing fresh, high quality, healthy food to Cloverdale.” Click here to...

Rainbow Blossom Named 2019 Retailer of the Year

Congratulations to Rainbow Blossom on being named 2019 Retailer of the Year by WholeFoods Magazine. Click here to learn more! 

40 Fundamentals of Natural Retailing

New Hope Network highlights the 40 Fundamentals of Natural Retailing in the latest edition from Natural Foods Merchandiser. Click here to read the full story featuring many INFRA Retailers and our President & CEO, Corinne Shindelar.