INFRA Member Featured on ABC Television Network Episode

Back to News

ABC Television Network recently filmed a segment of its series, “What Would You Do?” in Morganton, North Carolina’s Food Matters Market & Cafe. It will will air on Friday, Sept. 8 at 9:00 pm and focus on life at community store in small town USA. Using hidden cameras, host John Quinones observes and comments on how customers react when they are confronted with a dilemma requiring a decision to engage and assist or to ignore the situation entirely. In the episode, an actor at the checkout counter inside The Food Matters Market realizes he does not have enough funds to pay for his purchases while a film crew records the responses of customers behind him.

ABC Network Television created this particular episode to report how a small hometown community in the Carolinas would react to a person in need. Food Matters Market invited the network to inspect its stores in Morganton NC, Hickory, NC and Brevard NC as potential sites. The network also scouted locations in the Charlotte area. The scouting team chose Morganton’s Food Matters Market & Cafe as the best fit for the profile because of its healthy home food products and a solid reputation for strong and active community involvement. Filming took place on May 1. Host John Quinones and a crew of about 30 people spent most of the day filming in the store.

“Food Matters Market and Cafe was pleased with the opportunity to have national attention focused on Morganton,” Mike Cianciarulo, and Al Kirchner, co-founders of Food Matters Market. “As owners and operators in North Carolina, we are honored to be the neighborhood partner for healthy living.”

ABOUT FOOD MATTERS MARKET: With stores in Brevard, NC, Hickory, NC and Morganton, NC, Food Matters Market is a community-oriented market where food matters. We work hard to support local producers and sell healthy food grown in the region. We believe in helping our area’s economy and preserving our natural resources. Quality Matters, Local Matters, Health Matters, Food Matters.